Thank you for your interest in our website. The protection of your data is very important to us. Therefore, we would like to inform you in the following which data of your visit we use for which purposes.
This Privacy Policy describes how we process personal data (hereinafter “data”) collected on our online platforms and through our associated webpages, features and content, as well as online shops and social media profiles, and describes the scope and purpose of these activities. (hereinafter referred to as “online services”).
Types of the data processed:
- Inventory data (e.g., names, addresses)
- Contact information (e.g., e-mail, phone numbers)
- Content data (e.g. text input, photographs, videos).
- Contract data (e.g. subject matter of the contract, term, customer category)
- Payment data (e.g. bank details, payment history)
- User data (e.g., websites visited, interest in content, access times)
- Meta/communication data (e.g., device information, IP addresses)
Hereinafter, unless further described, referred to as “data”.
Changes and updates to this privacy policy
Users are requested to check the Privacy Policy on a regular basis to keep up-to-date with its content. We will adapt the Privacy Policy as soon as changes in the data processing carried out by us render this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.
Collection of access data and log files
- For the purposes of our legitimate interests, we collect data every time the server on which the service is located is accessed (so-called server log files). These access logs include the name of the webpage and/or file accessed by the user, the date and time of access, the amount of data transferred, notification of successful retrieval, details of the web browser used (including the version), the User’s operating system, the referrer URL (of the previous page linking to our website), the IP address and the requesting provider.
- Log file information is retained for security reasons (e.g. to detect improper use or fraud) for a maximum of seven days before being deleted. Data that is to be retained as evidence shall be excluded from deletion until the relevant case has been finalised.
Contacting us
- When you contact us (via contact form or e-mail), the information provided by the user to process the contact inquiry.
- The inquiries that are no longer necessary are deleted. We review the requirement every two years; requests from customers who have a customer account are stored permanently and are linked to the customer account details for deletion. In the case of statutory archiving obligations, the deletion takes place after their expiry.
Cookies & reach measurement
- Cookies are data packets that are transferred from our web server or third parties’ web servers to the user’s web browser and stored there for later retrieval. Cookies may comprise small files or any other kinds of information storage.
- We use “session cookies”, which are only stored on our website throughout your current visit (e.g., to enable the storage of your login status or the the shopping cart function and thus the use of our website). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and log out or close your browser, for example. Similarly, we use “Persistent cookies”. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in the security settings of your browser.
- This Privacy Policy explains to users how we use cookies in a pseudonymised manner to measure reach.
- If the user does not wish cookies to be stored on their computer, we hereby request that they disable the relevant option in their browser settings. Stored cookies can be deleted in the browser settings at any time. Disabling cookies may prevent you from enjoying the full functionality of these websites.
- You can block cookies that are used for tracking and online advertising by visiting the opt-out page of the network advertising initiative (http://optout.networkadvertising.org/) and also by managing your preferences on the U.S. website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
Google Analytics
- For the purposes of our legitimate interests (i.e. our interest in analysing, optimising and running our Websites in a commercially viable manner within the meaning of Art. 6 (1) (f) of the General Data Protection Regulation (GDPR), we use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google uses cookies. The information generated by cookies concerning the use of the Websites by the User will generally be transmitted to and stored by Google on servers in the USA.
- Google is certified under the Privacy Shield framework which offers a guarantee of compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
- Google will use this information on our behalf for the purpose of evaluating use of our Websites by the User, compiling reports on activity on the Websites, and providing us with other services relating to the use of the Websites and use of the Internet. This process may involve creating pseudonymised usage profiles of users from the processed data.
- We use Google Analytics to display the Google add and its affiliate advertising services, only to those users who have shown an interest in our online offering or who have certain features (e.g., interests in certain topics or products that are determined by the websites visited) that we transmit to Google (so-called “Remarketing” or “Google Analytics Audiences”). With Remarketing Audiences, we also want to make sure that our ads are in line with the potential interest of users and are not annoying.
- We only use Google Analytics with IP anonymisation enabled. This means that Google truncates the user’s IP address within Member States of the European Union and in other countries that are party to the Agreement on the European Economic Area. The complete IP address will be transferred to a Google server in USA and truncated there only in exceptional cases.
- The IP address transmitted by the User’s browser is not associated with any other data held by Google. The user may refuse the use of cookies by selecting the appropriate settings in their browser; the user can also prevent Google from collecting the data generated by the cookie regarding your use of the content data and the processing of the data by Google by downloading and installing the browser plugin available via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
- For more information on how Google uses data and how to opt out, please refer to Google’s websites: https://www.google.com/intl/de/policies/privacy/partners(“How Google uses data when you use our partners’ sites or apps”), https://policies.google.com/technologies/ads (“How Google uses data in advertising”), https://adssettings.google.com/authenticated (“Control the information Google uses to show you ads”).
Amazon affiliate program
- Based on our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Article 6 (1) (f) of the GDPR), we are participants in the Amazon EU Affiliate Program, which has been designed to provide a medium for websites that earn advertising fees by placing advertisements and links to Amazon. Amazon uses cookies to trace the origin of the orders. Inter alia, Amazon may recognize that you have clicked the affiliate link on this site.
- For more information about Amazon’s data usage, please see the company’s Privacy Policy: http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.